SMMCs Interview with Sayedaty Program

SMMC Communication Manager, Omar Alarabi interviewed with Sayedaty Program on Rotana Khalijia. Mr. Omar sheds lighton the new and exclusive project in the kingdom, Saudi Media Measurement Company (SMMC) which initiated by the General Commission for Audiovisual Media (GCAM). He explained the importance of the project in the Kingdom and how many benefits TV broadcasters, Media Buying Units, and Advertisers can get to make sure that media planning, sales and purchase are all based on the actual viewership of TV programs. Also, Mr. Omar mentioned the importance of the project for everyone who are looking to see better and interesting programs on TV.