Saudi Media Measurement Company (SMMC) Marketing Campaign



In 2014 (SMMC) kicked off a launch campaign with a primary objective to introduce TAM to the Saudi market and help raise awareness on SMMC’s People’s Meter initiative. The publicity campaign included strong ‘Above The Line’ presence in the forms of Print Campaign, Outdoor and TV Campaign.

For the first time ever for (SMMC), a significant investment was made in a nationwide full and half page print campaign securing an appearance in many publications.

In addition to the print campaign, SMMC also invested in a nationwide outdoor campaign covering major cities in the Kingdom, following last year’s footsteps. The outdoor campaign took place in the form of megacoms and mupis across the kingdom. Also, (SMMC) created a TV ad commercial that was aired on different TV main channels.