Older methods of media measurements which depends on an individual’s memories, such as CATI surveys and diaries, are considered outdated and lacks accuracy. They cannot provide the level of assurance nor the required granularity.

Every morning, SMMC panel will provide the overnight audience of over 10,000 individuals living in the kingdom, with minute by minute viewership. Due to the accuracy and better quality of electronic media measurement, TV Meters have been well received by the public, and therefore becoming the industry standard in audience measurement worldwide.

Audience Measurement

Audience Measurement
  • We provide the most accurate data that enables the media industry comprehend why TV viewership behavior fluctuates at given time period. The data also provides.....

Advertising Monitoring

Advertising Monitoring
  • Through Evogenius Reporting System, Advertisers, MBUs and Agencies can analyze ratings not only for programs and channels but also for ad breaks and commercials…